CUBBI needed a fun rebrand to match their new direction and target audience for growth.

HEX: A6DA40
KIWI GREEN

HEX: F5FF2F
SUNRISE

HEX: FFBADB
BLUSH PINK

HEX: FF3E34
CANDY RED

HEX: 34BFF6
TROPICAL BLUE

HEX: F66D23
BOLD ORANGE

Bold colorful colors became central to the brand. How do we make this fun, artistic, creative, and playful?