We worked with the founder of STRIPS to create a fun & colorful brand identity from scratch for this innovative new laundry detergent startup.



A big, bold all caps STRIPS for the branding made it stand out. The packaging was a lot of fun to create. We wanted it to resemble colorful dryer sheets stacked on top of each other.

STRIPS cover
STRIPS packaging

HEX: FF0018
BOLD RED

HEX: FFD000
SUMMER GOLD

HEX: AAB4FF
LINEN PERIWINKLE

HEX: EAEEFD
LIGHT LAVENDER

STRIPS in hand

We worked with a team of developers to design their website — choosing a light lavender paired with a bold red as the main design elements of the page.

STRIPS web 1
STRIPS web 2
STRIPS product 1
STRIPS brand
← Back to work